The Nov Tech

The Nov Tech

Tim Cook Made Apple Rich. John Ternus Has to Make It Dangerous Again.

Apple’s new CEO inherits the most valuable company on earth. His job is making sure that’s not the peak.

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Novy Baf
Apr 29, 2026
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Photo by Yavor Kaludov on Unsplash

On August 24, 2011, a shockwave traveled through Silicon Valley. Steve Jobs handed the reins to Tim Cook, and half the industry predicted Apple’s decline. A company defined by one person’s taste and intuition had just lost that person. The consensus was clear: Apple without Jobs was a stock to sell, not a story to follo…

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