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Apple added €150 to the iPhone 18 Pro Max. I Returned It.
After two weeks as my main phone, the iPhone 18 Pro Max had the better battery and the better camera. Going back to my 17 Pro Max still felt like losing…
Oct 20
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Novy Baf
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The Mac mini M6 Costs More Than the M4. It’s Still My Pick.
At €1,049, the base Mac mini M6 costs far more than the M4 did at launch. After weeks of daily use, ten reasons still make it the Apple device I’d buy…
Oct 14
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Novy Baf
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Apple Built Siri AI to Make Apps Invisible. That’s the Trillion-Dollar Part.
The iPhone 18 isn’t selling you a phone. It’s selling you a future where you never need to open one app to get things done.
Sep 22
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Novy Baf
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The iPhone Duo Keynote Lied About One Thing. It’s the Thing You’ll Use Most.
The keynote quietly cropped every vertical video to 4:3 and never mentioned it. That’s not a demo. That’s a magic trick.
Sep 11
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Novy Baf
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Apple Just Showed Us Its Foldable iPhone. I’m Not Sure It Showed Us Anything New.
The iPhone Duo arrives six years after the Samsung Fold. The iPhone 18 Pro arrives looking exactly like the 17 Pro. And both cost more than ever.
Sep 9
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Novy Baf
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Apple Let Samsung Bleed for 7 Years. Now It’s Taking the Foldable Market.
Samsung, Google, Xiaomi, and Huawei learned the hard lessons. Apple took notes. IDC thinks the iPhone Fold will capture 34% of foldable revenue in its…
Sep 4
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Novy Baf
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Apple’s September Will Have Two iPhones That Tell Completely Different Stories. One Is Safe. One Is a Gamble.
The iPhone Ultra Will Launch in Waves. Your Country Might Not Be First.
Aug 20
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Novy Baf
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iOS 27 Just Rewrote the Rules — and Apple Finally Means It
Inside the three announcements from WWDC 2026 that change everything: Siri AI, child safety, and the most ambitious performance overhaul in years
Jun 10
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Novy Baf
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AI Is Eating the World’s Memory. Apple Is the Only Company That Doesn’t Care.
Apple responded by building its cheapest laptop ever. Here’s how.
May 6
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Novy Baf
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The Apple Product I Want Most Is the One I’m Almost Sure Will Disappoint Me.
The Apple Ring makes perfect sense on paper. And Apple still hasn’t solved the one thing that would make it actually work.
May 1
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Novy Baf
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Tim Cook Made Apple Rich. John Ternus Has to Make It Dangerous Again.
Apple’s new CEO inherits the most valuable company on earth. His job is making sure that’s not the peak.
Apr 29
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Novy Baf
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iOS 27 Is Not Just a Software Update. It’s Apple’s Bet on the Next Decade.
Siri finally grows up, the iPhone learns to fold, and Apple wants glasses on your face by early 2027.
Mar 23
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Novy Baf
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